The Chicago-based company donated boxes of the component parts that make up their SRAM, Rock Shox and Truvativ-branded products to leading artists so that their creativity was inspired to come up with sculpture to sell for the charity World Bicycle Relief.
Well, it was so successful in raising US$96,000 that they’re doing it again for 2012, this time with the artists’ community in Salt Spring Island, British Colombia. 24 packages of one hundred random parts were distributed and the results are now on the SRAM website, with a likely first showing, as they did last year, at the Las Vegas bike show in September prior to a glitzy auction dinner where they hope to raise even more money.
Seen above are our two favourites: the ‘Stool-a-cycle’ “a place to sit for that after ride beer” by Luke Hart-Weller and the female head is titled ‘E-volution-1’ is by Ken Ketchum. Lovely work but there’s plenty more; see if you agree with my choices.